Project: Scalable Visual Infrastructure & Hybrid 3D Workflows
Belazu Ingredients Company
The Business Challenge:
Constant label evolution and diverse retailer requirements created a bottleneck in the content supply chain, requiring expensive and time-consuming re-photography for every minor change.
The Solution:
I engineered a modular pipeline that layers high-fidelity 3D label geometry onto professional base photography. This hybrid approach solves the "uncanny valley" of 3D label rendering while allowing for instantaneous artwork swaps.
The Technical Impact:
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Agility: New ingredients or label revisions are "rendered, not re-shot," bypassing the need for physical prototypes.
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Compliance: Built-in support for Mobile Optimised Images and T1 standards, ensuring seamless integration with third-party retailers.
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Consistency: Guaranteed visual uniformity across all product formats (jars, bottles, tins), regardless of when the base photo was taken.
Project: Digital Operations & Technical VFX: Architecting Automated Scalability
Luca Visual FX
The Business Challenge:
The legacy digital storefront relied on a manual, "temperamental" link-delivery system for high-end plugins and alpha transitions. This created significant technical debt, leading to a high volume of support requests and a friction-heavy experience for a global customer base—which included high-profile productions like The Walking Dead.
The Solution:
I overhauled the digital distribution infrastructure by migrating all assets to a cloud-based AWS Digital Manager ecosystem. I replaced the manual fulfilment process with an automated, timed-download system to ensure secure and reliable content delivery. Simultaneously, I led the development of technical visual effects and motion graphics for our commercial plugin suite.
The Technical Impact:
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Operational Scalability: Dramatically reduced support overhead and customer friction by automating the purchase-to-delivery journey.
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Infrastructure Leadership: Managed complex website architecture to bridge the gap between creative VFX production and commercial distribution.
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High-Stakes Reliability: Developed technical visual effects and alpha transitions robust enough for use in major television and digital productions.
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Process Efficiency: Implemented timed-access protocols that secured digital intellectual property while improving the user experience for professional editors and studios.
Project: High-Velocity Video Frameworks: Scalable Content Architecture
Belazu Ingredients Co. | Video Direction & Campaign Scaling
The Business Challenge:
Supporting concurrent, high-stakes product launches (New Olives, Antipastos, and Flavoured Beans) requires a rapid volume of high-quality, engaging social media assets. Traditional video production timelines often create commercial bottlenecks, delaying the time-to-market for digital campaign assets.
The Solution:
I designed a Scalable Production Framework that decoupled creative strategy, ingredient logistics, and technical execution. By collaborating with internal teams who managed culinary preparation, I focused entirely on directing, capturing, and editing high-impact visual narratives designed for maximum consumer conversion.
The Technical Infrastructure & Assets:
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Asset: "Loaded Gildas" (Product Launch Infrastructure)
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The Workflow: Directed, shot, and edited a two-part video framework explicitly engineered to support the launch of a new premium olive and antipasto range.
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Strategic Impact: The videos utilised high-impact visual sequencing to demonstrate immediate product utility, transforming static inventory into an active culinary inspiration model for the consumer.
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Asset: "1 Base, 3 Ways" (The Automated Templating Engine)
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The Workflow: Engineered a 3-part video series supporting the new Flavoured Beans launch focusing on Belazu hero product, Harissa Spiced Chickpeas. I designed and executed a custom opening motion ident that previewed all three distinct culinary paths, directed the individual step-by-step method videos, and established the master editing template for the internal team to follow.
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Strategic Impact: Process Automation. By establishing a rigid visual template and building a repeatable editing blueprint, I dramatically reduced future content lead times, allowing the brand to scale its content output autonomously without increasing production overhead.
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1 Base, 3 Ways
Full Reel coming soon
Cinematic Editing & Motion Typography Hub
Belazu Ingredients Co. | Advanced Post-Production & Kinetic Design
The Business Challenge:
To elevate a premium brand’s authority within the professional B2B culinary sector, digital media must match the high-octane pace and technical precision of top-tier kitchens. The creative challenge lies in taking raw interview footage or external multi-camera shoots and transforming them into fast-turnaround, high-impact social narratives that retain premium audience attention
The Solution:
I acted as the lead editor and motion designer, constructing clear narrative arcs from disparate video sources. By taking ownership of pacing, asset curation, and custom on-screen typography frameworks, I engineered high-velocity social assets tailored to amplify brand equity and industry partnerships.
The Technical Infrastructure & Assets:
Note: The selections below represent curated samples of editing pipelines developed to support specific brand advocacy campaigns.
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The Chef Partnership Editorial (Forza Wine Collaboration)
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The Post-Production Pipeline: Structured the narrative edit from a live, long-form chef interview. I synchronised multi-source audio tracks and engineered a custom, minimal animated text overlay framework to anchor key ingredients and messaging.
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Technical Impact: Maintained viewer engagement throughout an extended editorial format by combining rhythmic dialogue cuts with clean, high-contrast kinetic typography.
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The Professional B2B Kitchen Narrative ("The First and Last Ingredient")
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The Post-Production Pipeline: Curated and paced raw, high-energy footage captured by an external production team. I selected the highest-impact visual clips, structured the fast-paced timeline, engineered the main typography titles, and sourced and mixed the ideal royalty-free audio track to match the energy of the piece.
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Technical Impact: Created a high-stakes, sensory "handshake" that visually aligned the product with elite kitchen environments through precise sync-to-beat editing.
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Project: Data Motion & Corporate Impact:
Belazu Sustainability Wrapped
Belazu Ingredients Co. | Kinetic Data Architecture | 2024
The Brief & Strategic Challenge
The objective was to synthesise complex corporate social responsibility (CSR), supply chain data, and corporate metrics from the 2024 financial year into a high-impact, engaging digital ecosystem asset. The goal was to replace traditional, dense textual PDF reporting with a high-velocity, mobile-first kinetic narrative celebrating sustainability milestones for internal and external stakeholders.
The Design Puzzle & Motion Solution
The key challenge lay in transforming abstract, high-volume operational metrics—such as food waste redirection, massive single-source financial fundraising milestones, and carbon footprint reduction targets—into intuitive, scannable motion frameworks.
The Technical Infrastructure & Assets:
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Kinetic Information Architecture (IA): Engineered a rhythmic, dynamic data delivery system that balances bold, high-contrast kinetic typography with vector infographics. Complex numbers (e.g., 23,964kg of surplus food diverted or £95k raised) are delivered step-by-step to prevent information fatigue.
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Brand Synergy & Motion Blueprint: Anchored the production system using Belazu's signature colour palette, utilising smooth, mechanical slide transitions, asset-building bar animations, and illustrative kinetic elements (like the automated fleet truck sequence and the waste bin visualisation) to elevate the digital story.
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Template Automation: Formulated the layout with modular text grids and fluid vector backgrounds, ensuring the creative framework can serve as an optimised, repeatable editing baseline for subsequent annual corporate storytelling loops.
Results
Note: The selections below represent curated asset snapshots from the unified digital campaign pipeline.
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The Food Waste Diversion Model: Designed ascending bar charts and growing graphic silhouettes to visually map out complex metrics, tracking a 3% decrease in canteen food waste and an 18.75% optimisation in product development waste.
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The Fleet Transition Narrative: Engineered an original kinetic vehicle animation sequence to creatively illustrate technical data—such as saving 22.6T of CO2 by migrating logistics to EV/HVO pipelines—making corporate sustainability data highly accessible and engaging.
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The Foundation Impact Grid: Built a rapidly escalating typography framework to showcase multi-source fundraising parameters (£95k overall, £3.4k from employee fundraising, £12k from banquet initiatives), cementing corporate culture transparency in a digital-first ecosystem.
The Food Waste
Diversion Model
The Fleet Transition Narrative
The Foundation
Impact Grid
Belazu's Sustainability Wrapped 2024
High-Velocity Content Frameworks:
B2B Multi-Channel Integration
Miso Tasty Ltd | Creative Lead & Visual Production
The Business Challenge
Supporting rapid commercial expansion and high-profile retail account activations required a fast volume of premium visual media on a lean timeline. Each major brand milestone required a standalone asset engineered to immediately communicate distinct product developments—ranging from exclusive organic stockist launches to physical print press integration—directly to high-intent consumer demographics.
The Solution
I took total ownership of the visual production pipeline, managing everything from creative concept and studio filming to technical editing and deployment. By treating each partner brief as an individual design puzzle, I engineered visual frameworks that maximised brand authority across distinct partner channels and protected key corporate account relationships.
Results
Note: The selections below represent a targeted sample of campaign execution pipelines developed to support specific commercial milestones.
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The Waitrose Food Magazine Campaign Activation
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The Brief: Formulate a dynamic video asset to amplify Miso Tasty's physical feature in the "Cupboard Love" Eat Japanese essentials piece in Waitrose Food magazine.
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Strategic Impact: Bridged traditional premium print placement with immediate digital discovery, turning offline brand validation into active online consumer engagement.
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The Abel & Cole Organic Launch Strategy
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The Brief: Produce a fast-paced recipe video utilising entirely organic box crops to announce that Miso Tasty’s Organic Miso had joined Abel & Cole's curated selection.
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Strategic Impact: Engineered a narrative loopable "reveal" framework (an upside-down miso caramel apple cake) that visually demonstrated the culinary chemistry of the product, driving immediate trial and cross-brand adoption within the partner's organic subscriber base.
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The Ramen Kit "Product Engineering" Relaunch
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The Brief: Design a stop-motion animated sequence to visually summarise a major product reformulation (20% more miso, integrated vegetarian dashi) and a simultaneous 40% reduction in plastic packaging overhead.
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Strategic Impact: Transformed complex food tech, sustainability data, and supply chain updates into an accessible, appetising visual story that drove immediate shelf-velocity across Sainsbury's, Waitrose, and Ocado.
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Spatial Experience Design:
Kinetic Architecture for Bloomberg L.P.
Bloomberg L.P. | Motion Graphic Commission | 2005
The Brief & Installation Blueprint
Commissioned to engineer a 60-second site-specific motion graphic piece responding to the conceptual theme of "Lines." The final architectural asset was selected to be exhibited on a continuous loop alongside a curated selection of moving-image works, projected directly onto a custom, semi-opaque glass wall installation in the main reception hub of Bloomberg's London Headquarters.
The Design Puzzle & Technical Approach
The challenge was to design a minimalist, high-contrast moving narrative that would remain visually striking when refracted through semi-opaque glass architectural panels.
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Rhythmic Silhouette Sequencing: Utilising stark, black-and-white vertical bars ("Lines") as an environmental grid, I juxtaposed strict geometric architecture with fluid, multi-layered rotoscoped human motion.
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Layered Transparency & Contrast: Introduced bright, saturated colour fills (yellows, pinks, cyans) to cut through the corporate monochrome space. The intentional use of negative space and tracking lines ensured the piece functioned simultaneously as ambient architecture and an engaging, looping story.
The Strategic Impact
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Spatial Brand Integration: Transformed a static corporate entrance into a dynamic, shifting environment, altering the sensory "handshake" for high-profile stakeholders entering the Bloomberg HQ.
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Looping Asset Continuity: Engineered seamless, continuous timing loops that coexisted perfectly with neighbouring video installations, preventing visual fatigue over sustained periods of exhibition.
